The other day, I was talking to my aunt and the topic of Amway came up.
She’s an active member of the MLM company but doesn’t know how I really feel about Amway.
Anyway, with my experience with internet marketing, it got me thinking about what I would do if I were to be an IBO again. What would I do differently? How would I make money this time around?
It’s clearer now how I would go about it because of certain things I’ve learned with doing affiliate marketing. In this post I’m going to show you how to really make money with Amway.
The Amway Business Model
Like most MLMs, there are two aspects to building a business with Amway. There’s the product retailing and then there is the recruiting of prospects to build your downline and multiply your income.
With Amway, you’re told to use the products and replace everything you would usually buy with stuff from Amway. It’s supposed to save you money, improve your life and in the process, make you some money.
Points are awarded for products you sell and a commission check is sent to you based on how many points you make. This is in addition to the profit you make on items sold. As you build your network, you’re promoted to different levels which helps increase the income you’re getting.
Amway has lots of different products for you to choose from including weight loss, home products like their air purifier and water filtration system, Nutrilite dietary supplements, beauty products, cleaning products and many others.
You can also choose to retail products (much like affiliate marketing), from Amway partner stores like Sears, Barnes & Noble, Best Buy, Office Depot, K-Mart and more.
So you can basically sell anything that someone might need through your Amway business and make money.
If you were like me when I was given this opportunity back in 2004, then you tried to sell every and anything depending on the needs of the person you were targeting.
Usually, I would hand them a catalogue since I didn’t really know what they really needed or I would try to show them the plan.
This lead to a very frustrating experience for me and I ended up quitting. Like a lot of other people.
The problem is that most people who join Amway do not know the secret to marketing the products and their upline do not teach them (possible because they themselves do not know).
When I had just started in affiliate marketing, I also had the same problem. I wanted to sell every and anything that I thought would make money. Until I learned a very valuable lesson from a site called Wealthy Affiliate.
Applying Niche Marketing To Make Money with Amway
One time at a Quixtar meeting, I heard about a group that got together and sold boxes of XS energy drink. There was also a group that sold lots of toothpaste.
These groups were focused on selling one product and they did very well. This is what niche marketing is all about.
So instead of selling every and anything you think people may want, you should focus on selling one type of product.
If I were to be an IBO for Amway again, I would pick a product and learn everything about it and the group of people (niche) that it’s for. This would allow me to become sort of an expert.
For example, I would choose to retail the air purifier because it has a large profit margin and gets you a lot of points per sale.
I would then learn everything about the air purifier and air purifiers in general so that I could market it much better. I would also learn about the niche that needs these air purifiers (people in highly polluted areas, people with allergies or respiratory problems etc).
This can be applied to any type of product within Amway.
So the steps you should take:
- pick a product
- learn about the product
- learn about the niche market you’re targeting
- focus on selling only that product
What About Recruiting IBOs?
For the other part of building your business, instead of recruiting people to join Amway’s business opportunity, I would invite them to “make money selling air purifiers” using the example above.
This way you’re establishing yourself as a brand within a brand. You’re now the guy or gal who markets air purifiers.
You would show your prospect how exactly you and your team make money selling air purifiers and once they get on board you can then train them on the process.
This is how you truly duplicate yourself and build a network that has a common goal.
Minus the recruiting of prospects to build a downline, this is the process that I use to make money on the internet. Pick a niche market, learn all about the niche market and build a website around the topic.
This type of focus works very well because people see you as an expert and would trust your recommendations more readily.
You can apply this to any network marketing business to make money instead of failing.